At a simplistic level, the logo is a graphic design that’s your company’s symbol, used on office stationery, packaging, brochures, etc. It’s your company’s identity, that helps consumers and associates identify you. And that’s the key word: Identity. Identity is so much more than name and physical appearance, it’s the totality of a person: values, beliefs, personality.
That’s why, when you brief a logo designer, the information you share has to go beyond the basic requirements. Check this infographic for how to nail the ‘client brief’ in 10 simple steps!
How to Write a Logo Design Brief in 10 Simple Steps:
Infographic by – Custom Logo Shop