With an exponential spurt in the consumption of online media, in comparison with more ‘traditional’ television, it was only a matter of time before digital ad spends galloped ahead of television ad spends, and this happened in 2017: TV plateaued at 35% share of total ad spends, while digital spends shot up to 51% market share.
The question is: which company leads the race in digital ad revenues and mobile ad revenues? Check out the data comparison pie-chart in this infographic of the top 20 companies, their growth rates, share of total market, etc.
The world of online ads:
Infographic by – Raconteur