Countries are huge brands – name any nation, and people’s minds and hearts immediately react with colorful images and perceptions. Hopefully, they are all positive and happy, and meaningful enough for them to share their perceptions with others. That’s the journey of a powerful brand, when your loyalists become your evangelists.
Like all good branding exercises, the slogan is all-important. It pithily speaks the core value or promise of the country. So, the United States of America promises tourists and visitors that ‘all is within your reach’, and Columbia promises a holiday tinged with ‘magic realism’.
Every Country’s Tourism Slogan:
Infographic by – FamilyBreakFinder