Long years ago, a very wise man said, ‘Content is King’, highlighting a fact that has stood the test of time: without relevant and interesting content, the rest of it is just bells ‘n’ whistles, and will eventually fall apart. Marketers who think that it’s more important to focus on the look of communication are actually disrespecting their consumers’ intelligence!
As this infographic highlights, consumer surveys indicate that customers read up at least 3-5 alternate content pieces, before finally engaging with a sales rep, and B2B buyers expect more thoughtful content, led by industry thought leaders.
Infographic by – Blue Mail Media