Marketing is all about creating perceptions and fanning misperceptions – and a great example of how this works is the case of the leather backpack. Over the years, makers of nylon and polyester material backpacks have informed consumers about the many benefits of synthetic fabric – it’s stronger, more lightweight, less expensive, and so on.
Leather, in comparison, was pegged as heavy, expensive, inflexible, etc. Nothing could be further from the truth! This infographic clears the air on 5 major misconceptions about leather backpacks and explains the actual fact. Moreover, leather beats all other materials on style!
Infographic by – High On Leather