Here’s a strange market truth: marketers spend up to 90% of their budgets on reaching prospective customers and converting them to first-purchasers. Then, they do nothing more, instead opting to collate a fresh prospective customer database and reach out to them! Perhaps, they don’t realize that their first-purchase customer is also on the competitions prospective list!
Fact is that a 3-times repeat customer is a customer for life – he’ll buy, advocate and influence more. Given his lifetime value, you want to hold on to him! Read on for strategies to build a loyal customer base.
Why Invest in a Loyalty Rewards Program:
Infographic by – Zinrelo