‘Employee Advocacy’ is a phrase that describes how an organization’s employees can create and foster curiosity about their brands using personal social media accounts. For example, an employee working with fashion brands could post off-the-cuff pics of new designs, or recall a story from the latest fashion shoot. These are likely to generate more interest and ‘believability’ than formal mass-media campaigns, simply because they are sent out by known people.
This infographic presents insights and strategies on how organizations can harness the power of employee advocacy, making it an integral part of their consumer outreach programs.
Infographic by – LinkedIn