Here are some demographic facts: the post-millennials (Gen Z), those born between 1995-2012), comprise almost 20% of the global population; by 2025, the millennials (Gen Y), those born between 1998-2006, will make up about 75% of the global workforce. Interestingly, a huge segment of this population is also called the ‘unreachables’!
This segment is ahead on technology, and cannot be bothered with traditional media, or older patterns of consumption. For them, the mobile phone is their all-in-one device – they’ve, literally, cut the electric ‘cord’! This infographic highlights data on the cord-cutters’ media consumption habits.
Who Are The Unreachables?