Digital marketing is a key part of your marketing mix, and social media is where your target audience is – naturally, you want to be seen and read as often as possible. But wait, if you reach out too often, it may be a case of overkill, if you reach out too little, well, you’re invisible! How often to post on social media can be a tough call.
This infographic has compiled data from 10 research studies on social media habits, highlighting the optimum frequency schedule for different social media platforms.
Infographic by – CoSchedule