It’s a universal truth that color has a deep impact on the way we view the world and its people – it ‘colors’ our perceptions of everything, whether its food and drink, clothes, nature, or brands. Research shows that 60-80% of a consumer’s buying decision is influenced by color, as that’s the first thing a consumer notices when they view a product.
What does color signify? What attributes do consumers attach to each color? How does it impact the brand? Read on to understand the power of color in building powerful brands.
True Colors: What Your Brand Colors Say About Your Business
Infographic by – Marketo