Think about it: here’s a woman who was born in the post-war years between 1946 -1964, making her a ripe 55-73 years old today. Classified as a ‘Baby Boomer’, she grew up in harder times, her only entertainment was the radio or TV, and her shopping was limited both geographically and monetarily.
To present-day marketers, she’s old not as attractive as the Millennial. But that’s far from the truth! In reality, she’s enjoys strong financial independence, calls the shots on purchase choices, and loves the digital space. This infographic profiles this super-woman, super-buyer.
What Makes Baby Boomer Women Buy:
Infographic by – easel.ly