Here’s an interesting fact: the human mind processes information in images. So, whether it’s pages of text, or complicated math problems, the brain channelizes the information in visuals. One key reason is that the brain processes images a whopping 60,000 times faster than text. Moreover, studies have shown that the quality of retention is much higher in visual communication as compared to pure text.
In effect, if you want your marketing communication program to be noticed and remembered, focus on visuals and images rather than words. This infographic discusses how to maximize impact through visual-strong communication.
Visual Communication in Marketing: Why You Need it How to Do It
Infographic by – Creately