As every marketer knows, there are two games being played simultaneously in the marketplace: the first, by the marketer, who carefully places bait in different locations to hook and reel in the customer; the second, by the consumer who follows his own game-plan, perusing through various paths at his free will, before ultimately biting the bait of choice!
This infographic highlights attribution models that enable the marketer to carefully review and understand various stages of a customer’s journey, empowering them with insights that can be utilized to refine and mesh their PPC campaigns into the customer’s journey.
Infographic by – Marketo & KlientBoost