Does e-mail marketing still work, considering the many new social media options available? You may be surprised with the answer to this one: 86% of professionals prefer email over other options for business communication, 63% of B2B marketers say it’s the best bet for revenue generation, and email is 40 times more effective than social media to acquire customers!
This infographic highlights some tested best practices for creating an effective email marketing campaign. The bottom line is that email is a two-way platform, offering a unique opportunity to build an ongoing relationship with your customers.
Infographic by – PureB2