The Psychology of Color and How to Use It for Website Conversions – Infographic

It’s a scientific truth that the human brain sees and decodes color in a unique way, triggering different sets of emotions and perceptions for each color. So, yellow is the sun, and a sunny temperament, and black is the night, dark, sophisticated and powerful. Imagine the dissonance if you walked into a website selling holiday attire, with black and grey tones!

This infographic presents 40 facts about color and how it can work for you. The bottom line is that color is a key differentiator, that can make or mar customer conversion.

The Psychology of Color and How to Use It for Website Conversions - Infographic

Infographic by – Skilled

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