Here’s a small test: sit back and think about the marketing and advertising campaigns that you have truly loved, that have resonated and stayed within your memories. Now, try to reason why these campaigns are so memorable? Chances are, in every single case, it’s because they told a story. A story that connected with your deepest emotions.
This infographic gives insights into the power of storytelling in communication, and how to use it like a fine thread that first pulls in and, then, ties your consumer into a meaningful relationship with your brand.
Infographic by – Iliyana Stareva