Ask any sales or marketing person about ‘misalignment’ and they’ll have many experiences to narrate, some happy but many bitter. Conceptually, independent sales and marketing teams, with limited inter-departmental interaction, is a throwback to earlier days when ‘push’ strategies dominated, and customers and media could be fit into convenient ‘psychographic’ boxes.
Today, fast-churning consumer expectations and behavior, mass-media options that enable direct contact with buyers and sellers, and a phenomenal pace of new product/brand launches has totally changed the game. This infographic reviews the dangers of misalignment vs the benefits of an integrated strategy.
Infographic by – LinkedIn