The Millennials are a unique generation: they are the largest generation in US history, and they grew up in the recessionary times. So, they actually earn $2000 less every year, as compared to their counterparts from 30 years back! And, they grew up in a world that’s increasingly digitized.
This combination of factors has shaped their purchasing habits into a completely different mold. Read this infographic to understand why and how, despite carrying lighter wallets, millennials spend not in billions, but trillions! How their influences, brand choices and value perceptions are as unique and authentic as they are!
An Inside Look At The Habits Of Millennial Shoppers:
Infographic by – MergeIn