In our digitally interconnected world, there’s no questioning the huge opportunity for brands to reach exponentially larger groups of consumers with uniquely targeted strategies. However, some holistic truths never change and, for marketers, one such truth is that nothing quite compares to a face-to-face conversation. No wonder that 80% of marketers strongly believe in the impact of live events.
This infographic explores contemporary promotional and technology trends in event marketing, and how marketers can ride the new social media and tech tools wave to engineer an experiential human-centric connect.
Infographic by – Visme