What do Nike, Adidas, McDonalds, Apple, Netflix have in common? They are all famous brand names, right? Right, but the real secret is that all these brands stand out in a crowd for what their name stands for, and the brand’s personality. For example, Nike sells shoes and sports gear, but the promise and personality is that of a never-give-up spirit.
This infographic discusses the key elements that make a great, unforgettable logo, and presents interesting stories of how some great logos were developed. The Nike Swish or the Adidas Stripes are much more than geometric designs!
Infographic by – DFM