Color is what defines our world. It gives definition to objects, to the natural environment, to moods and emotions. Research has shown how people make sub-conscious connections to Color – green is automatically associated with nature and, therefore, freshness, red signifies love and warmth, and so on. Color associations are so ingrained in our psyche that marketers use Color palettes to influence consumer behavior, through the Color of packaging, logo Colors, even the mood board in commercials.
This infographic provides insight into the psychology of Color, and how to use it to create winning messages.
Infographic by – WebpageFX