There is the salesman who will sell his soul (euphemism for a bundle of over-hyped untruths!) to get you to buy the product. And there is the salesman who will be genuinely interested in your concerns, will clearly explain all the product benefits from your perspective, and will gently steer you to a decision that works for you.
Here is an infographic that provides helpful guidelines on how to write winning sales communication that is honest and empathetic to the consumer, at the same time, staying true to the product’s values.
Infographic by – Enchanting Marketing