Have you ever picked a book with an inviting title, only to be faced with pages of boring, dull writing, so much so that you gave up after struggling through a few pages? Imagine if the same were to happen in online writing? Articles with interesting headlines but lackluster, uninspiring content? The reader would simply disengage from that particular site, resulting in the immediate loss of a customer and a potential sale. No wonder the first priority of digital marketers is to create engaging content.
This infographic shows simple steps on who to create appealing and winning content.
Infographic by – Digital Marketing Philippines