The very purpose of business processes is to plan and streamline flow of work in an organization. But, setting up processes is only half the work done, how does one measure whether they’re achieving the stated objective? This is the role of metrics, to quantify the efficiency of processes, so they can be further improved or expanded.
This infographic discusses the role of metrics in one such critical business process – how specific metrics such as click-to-apply rate and cost-per-click can provide recruiters with valuable data that enables them to enhance the performance of online recruitment activities.