There’s a certain joyous anticipation when you walk into a restaurant. You’re looking forward to spoiling your senses, succumbing to a gourmet adventure, and you’re not disappointed – the journey starts from the moment you open the exquisitely designed menu, and start reading the evocative names and descriptions.
Well, without taking away the magic of the moment, here’s the inside story of how menus are designed! The next time you’re handed the menu with a flourish, look at it with your now-trained eye and notice, with admiration, the many psychological tricks in a restauranteurs’ book!
The Psychology of Menu Design:
Infographic by – Aaron Allen & Associates