In this increasingly digital age, many believe that SMS marketing has become outdated. On the contrary, it can serve your marketing needs in ways that digital marketing cannot.
One of SMS marketing’s biggest advantages is that you can reach your target audiences regardless of their access to the internet. All smartphones can receive texts, ensuring your message gets to them promptly, whether that phone is online or not. Additionally, SMS is direct, one-on-one communication with your customers that can easily feel more personalized.
Finally, with the influx of various digital marketing methods, customers may already be overwhelmed. Mobile marketing can reach your audience and get their attention quicker. The numbers don’t lie: SMS marketing campaigns perform up to seven times better than email marketing campaigns.
The infographic below discusses five different brands that have found success in their SMS marketing campaigns. From re-engaging lost customers to driving sales with exclusive deals, these brands demonstrate how you can use mobile marketing to your advantage.
Infographic by – Semaphore