There are two huge facts that stand out when discussing Facebook as a marketing tool: one, social media has a global penetration rate of 45%, reaching over 3.48 million users; two, 2.32billion of them are active monthly users of Facebook. Ergo, Facebook is where you need to be, whatever the size of your business, the profile of your customers, or the story of your product and brand!
But, how do you track and understand your customer base – present and potential? This infographic shows how Facebook Insights is the perfect tool for better understanding and engagement.
A Small Business Guide to Facebook Insights:
Infographic by – The Business Backer