Traditionally, the process of seeking information on the internet starts with the standardized ‘search box’. Type in key words, and the engine churns out possible site links. But, as technological advancements transform the Internet into an all-pervasive, all-encompassing media tool, the role of search engines, too, has revolutionized. Today, search engines use enhanced, predictive tools to predict consumer behavior, personalize quality of information and, accordingly, push targeted links.
Read on to know the marketing industry can use the power of search engines to add 3 new Ps to their arsenal – Personal, Predictive, Pervasive.
Infographic by – Bing Ads