Strolling around a mall, you’re stopped in your tracks by the exquisite scent of freshly baked cookies, enticing you into a coffee shop. Ever thought about how cleverly that coffee shop is situated? Or why the ovens are right front-of-store, sending out welcoming signals of cinnamon, ginger, vanilla, chocolate chips?!
That is scent marketing at play! That draws you like a magnet, tempts you to open your purse or wallet – like the popcorn at cineplexes, which you buy along with nachos, sandwiches, cans of fizz, etc.! Read on to know more about the science of scent marketing.
How Top Companies Use Scent Marketing:
Infographic by – FragranceX