Marketing automation, or the technology that automates certain marketing tasks like email, social media stories and updates, website responses, etc., has become a fast-rising and popular trend. Not surprising, since it successfully reduces the huge manual load of repetitive marketing communication, allowing marketers to focus on critical functions like planning, coordination and management.
To understand the far-reaching impact of marketing automation, this infographic has collated information and statistics that highlight both proven trends and opportunities. Think about it: 80% users increased their leads, and 77% saw an increase in conversions!
The Rise of Marketing Automation – Statistics and Trends:
Infographic by – Invesp