The Reader’s Brain: How Neuroscience Can Make You a Better Writer, authored by Yellowlees Douglas, is an amazing book that gives scientific insights on everyday reading idiosyncrasies. For example, why is it that, while reading, you’re able to sail through many paragraphs till, suddenly, your brain shuts down at one particular paragraph and even multiple re-readings don’t help?!
To get a closer glimpse at how our minds view and process language, tricks to communicate with coherence, clarity and effectiveness, review this infographic for powerful examples that demonstrate why a writers’ focus has to be the readers’ brain.
The Reader’s Brain:
Infographic by – Cambridge University