The goal of push notifications, those messages that pop up every now and then from various Mobile Apps, is to keep the app ‘top-of-mind’, and increase its relevance and, therefore, engagement levels. They are arguably much more successful than emails – the mobile push notification CTR is as high as 40%, as compared to email CTR which is just 5%!
However, how can you drive your push notification goals further? This infographic takes real examples from 35 top mobile apps, to demonstrate how to go beyond generic messaging, and promote interest, likeability and action.
35 Push Notification Secrets From Today’s Top Mobile App:
Infographic by – CleverTap