As a manufacturer and marketer, you’ve invested in a cross-platform media campaign that includes print, TV, social media campaigns, promotional offers, etc., the obvious goal being to generate awareness, brand likeability and purchase intention. Great. Your prospective customer enters the grocery store with a shopping list – here’s where the fun begins!
There are a whole new set of influencers at the last point of decision making that determine whether your product finally reaches the shopping basket. This infographic presents research highlights of shopper trends, and packaging and display tactics to boost purchase.
The Psychology of the Grocery Store: A Look At Consumer Behavior
Infographic by – USC Online