Pets have always been important in people’s lives but now, it seems, they’re firmly moving to primary position in their owners’ hearts! The stats speak for themselves: 76% of Millennials are more likely to splurge on their pets rather than themselves – up from 50% in the time of baby-boomers. And 92% of Americans are willing to give up on eating out, just so their pooches can have more!
It makes eminent business sense, therefore, for marketers to show their ‘pet-friendliness’ to attract more consumers. This infographic presents case-studies of retail brands who welcome and pamper pets.
The Power of Pets:
Infographic by – Hinsdale Humane Society