Red is romance and hearts. It’s also danger, and ambulances. Yellow is sunshine. It’s also fading beauty. It’s accepted design theory that color association plays a powerful role in brand personality, coding certain emotions and influencing choice. Yet, to box color into stereotypes is wrong, as it’s intrinsically linked to context and culture.
Design and color trends reflect changing mores, and brand experts need to review how they can be used to contemporize brand imagery. Check this infographic for 9 color trends for 2018. Do they resonate? Can they be incorporated into your brand’s visual stimuli?
Infographic by – FreeLogoServices
