The consumer is king (and queen!). This oft-repeated phrase has driven sales and marketing over the decades, highlighting the essential reality that without the consumer, there is no market! Marketers built brands and market shares by reaching out to consumer-masses, offering freebies, discounts, etc. However, the advent of digital technology changed the equation completely. Today, it enables marketers to offer a personalized experience, leading to strong individual relationships, and greater brand loyalty.
This infographic explores the critical role and opportunities for personalization in the financial services industries, and how this is the ultimate ‘game-changer’ for business growth.
Infographic by – Evergage