There is a mistaken perception that the new gen Millennials have little patience with the printed word – give them the convenience of the digital platform any day. The truth is very different, as has been proven in many surveys: Millennials like nothing better than to curl up with a good book – it relaxes them more compared to activities like exercising, cooking or even meditating!
What’s it about print that draws them in, defying the normal behavior pattern of the digital technology generation? Read this infographic to understand the reasons why Millennials prefer and trust the Print medium.
Millennials Haven’t Killed Print:
Infographic by – Canon U.S.A