If you thought today’s generation doesn’t go to the movies, preferring the lone viewing experience of their laptop or home theater system, you are wrong! Two primary research insights prove this: One, in 2017, 1.2 billion people visited the movie theater, more than double the number of those visiting sports events or theme parks; Two, millennials were way ahead of other age-groups in frequency of moviegoing.
This infographic discusses how millennials are driving the movement towards an enhanced cinema experience – superior technologies like 3-D and Immersive Tech, better amenities, more luxury auditoriums, etc.
Millennials at the Movies:
Infographic by – Dolby