The overwhelming perception is that millennials are married to their smartphones. That they access all information from the internet, and have discarded print media completely. Nothing is further from the truth! Millennials actually comprise 31% of all magazine readers and 20% of all newspaper readers. And, though they love to surf the net, a whopping 50% of them don’t take digital ads seriously, relying more on the traditional direct mailer!
Read this infographic for statistical highlights of the true nature of the relationship that millennials have with print media versus digital media. Hear those myths shattering!
Infographic by – Visme