‘Millennial’ seems to be this century’s key word – every institution, business, brand is focused on this huge customer base. Figures speak: In USA alone, there are 75.7million people aged between 19-36, in fact, the largest generation! What’s more, their average household income is $60,000 and their collective purchase power is a phenomenal $1.68trillion!
Yet, the old consumer truths don’t apply to this generation – millennials are hungry to collect experiences rather than to own houses and cars. They live by the ‘Yolo’ – you only live once. Read on for valuable insights on the Millennial Consumer.
Inside The Millennial Mind The Rapid Rise Of New Generation:
Infographic by – Gartner