Digital transformation can be succinctly described as the outcome of how digital technology fundamentally changes the manner of product or service delivery so that the value proposition and customer engagement is markedly enhanced or ‘transformed’.
Many world-leader brands have invested heavily in harnessing digital technology to build brand difference and salience, and McDonalds is one of the them. This infographic presents the highlights of McDonald’s future-driven strategy, since 2015, to reshape and transform customer delivery and brand experience with digital technology. And, as the numbers have shown, 21st century evolving customers are still ‘lovin it’!
McDonald’s Digital Transformation & Why We’re All “Lovin’ It”:
Infographic by – IT Enterprise