The essence of marketing is not selling a product or service, but aiming to fulfill a customer’s needs, creating and delivering added value to his life, on his terms. Therefore, the first essential task of a marketing person is to understand the consumer – his values and perceptions, his shopping habits, his choice of media and communication vehicles.
This infographic highlights the media choices of three consumer generations – the Baby Boomers, Gen-X, and the Millennials. With the Millennials as the largest demographic group, their media habits, device ownership, shopping methods are key to a dynamic marketing strategy.
Psychology of Successfully Marketing to Millennials:
Infographic by – The University of Southern California