What Will Marketing Look Like Post-GDPR? – Infographic

General Data Protection Regulation (GDPR), a legal framework that requires marketers and organizations to protect personal data and privacy of EU citizens, came into effect in May 2018, and has global ramifications, especially as data storage and access methods cannot be regionalized or localized any more.

What has emerged are two schools of thought: one, that is working legal-first, looking at compliance only, the other is working consumer-first, tasked with finding the best solution from the customers’ perspective. Read all about it in this infographic. Bottomline: the consumer will always respond positively to relevant, personalized communication!

Marketing Post-GDPR: Two Tribes of Marketing

What Will Marketing Look Like Post-GDPR? - Infographic

Infographic by – Marketo

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