One of big challenges for marketers today is how to effectively optimize their internet-based media selection, considering the multitude of options and the rapid churn rate of these media vehicles. The four primary goals are: building engagement, increasing the rate of purchase, retaining customers, and how to personalize their relationship with the customer.
This infographic presents the results of a survey highlighting the challenges of modern day marketers, and strengths, weaknesses, and opportunities offered by various media. For example, the fact that e-mail is 40 times more effective than social media in getting customers to buy!
Infographic by – Campaign Monitor