When you are planning an email-centric campaign, what are the typical questions that need answers: Can I geo-target the campaign mails? What if I only want to reach smaller groups of people? How do I know whether the campaign’s working? How often can I get feedback? Can I integrate the campaign with my CRM program? Can I track behavior and create separate messaging for different target segments?
Check this infographic for an overview of the top email marketing tools, and what unique features and product strengths they bring to the table.
Infographic by – Jointviews