Content marketing, or content dissemination, plays a crucial role in the marketing or brand-building game plan – after all, it’s your secret weapon to inform and engage your target audience, to build positive opinion and brand value. In fact, in today’s media-overload world, content is a trending buzzword as it’s able to tell people-friendly and relevant product stories innovatively on social media channels.
This infographic shows the step-by-step process to develop a cohesive, hard-hitting long form content strategy – how to identify purpose and goals, choose formats and topics, select online sites, etc.
5 Steps to Benefit from your Long Form Content Strategy:
Infographic by – Branex