Logo. A design that symbolizes an organization’s identity, defines its name and purpose, conveys the brand message. A good logo makes a great first impression but then goes on to become memorable and instantly recognizable; it becomes a unique identity, clearly distinguished from competition; most critically, it builds an emotional connect with the customer.
However, what if a logo is designed without care and research? It can achieve the exact opposite – becoming forgettable, unrelatable, undistinguishable, even unlikeable! This infographic identifies 13 big pitfalls in logo design – remember, the logo isn’t a ‘design’, it’s your company’s face!
13 Logo Design Mistakes That Could Affect Your Reputation:
Infographic by – DesignMantic