At the heart of a product is the brand – what it stands for, what attributes endear it to the consumer, what personality affinity does the consumer have with it. Because a brand is an identity, giving the product or service a persona that people relate to, like, love, and make it a part of their lives.
In this context, the choice of logo colors is like a shortcut to a colors-perception map in person’s brain – the consolidation of ideas and cultures over many centuries, as highlighted in this logo-colors guide.
Logo Color Psychology: How to Choose the Best Colors for Your Brand
Infographic by – LogoMaker