Before you wonder where this is going, think about it – when did you last watch an extra-long video without losing interest? Or were tempted to click and move on after the first 10 seconds? Or, when you willingly volunteered to watch a 5-minute video, but felt fatigued half-way through?
That’s the marketing dilemma: a marketer who has so much to say, and the prospective customer who makes the first-move but gets exhausted and disengaged with the length! This infographic examines viewer engagement vis-à-vis video length analytics, and how to keep the viewer locked-in, regardless the length.
Does Length Matter?:
Infographic by – Blueprint Solutions