Two years back, Instagram innovated on an idea they picked up from Snapchat and created Instagram Stories. It’s the best move they could have made – in 2018, there were 400 million++ daily active Instagram Stories users, drawing their followers into a closed circle of bonding through unexpected glimpses of their lives!
Given that a brand is also an ongoing story of the business they personify, Stories is a perfect media match! These 30 case studies exemplify how brands have maximized the idea and reach of Instagram Stories to create a strong bonding platform with consumers.
How Businesses Use Instagram Stories – 30 Case Studies:
Infographic by – 99firms.com